After 8 years on the road leading tours for G Adventures, Ruben Diaz was ready for a new challenge. As Ruben was plotting his next career move, Bruce Poon Tip (Founder of G Adventures) had just announced a new program at G Adventures’ annual company conference in Toronto, Canada.
The G Values Fund would provide low-interest loans for CEOs (tour leaders) to start their own independent businesses that would deliver life changing experiences to G Adventures travellers.
With a deep understanding of G Adventures brand promise and core values, CEOs were the perfect leaders to provide differentiated services to travellers in their regions. Ruben quickly took advantage of the opportunity and put forth his business proposal to the G Values Fund.
The business plan was accepted and Best Bite Peru was born as a business providing unique culinary experiences to travellers from around the world, visiting Lima.